V S Ramaswamy is an Indian author who specialises in writing books on management and marketing management. S Namakumari also co-authored this book. Boston, 3. Stanton, W.J., “Marketing Management”, Tata McGraw Hills. Publishers, 4. Ramaswamy V.S., Namakumari, S., “Marketing Management . Marketing Management: Indian Context Global Perspective. Front Cover. Ramaswamy,, Namakumari,. SAGE Publications, Sep 14, – Business.

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Comprehensive coverage, engaging presentation The text re-visits the basics and explores the contemporary concepts of marketing.

– Marketing Management, 5Ed by Ramaswamy

Amazon Prime Music Stream millions of songs, ad-free. Please try again later. User-friendliness, excellent readability, exciting presentation and innovative design are its hallmarks. In the Library Request this item to view in the Library’s reading rooms using your library card. A book that is India-centric, comprehensive and apt for the times. In case of orders from Europe, custom charges may comply by the relevant government To get the free app, enter mobile phone number.

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A good book with great insights into the subject. This text meets this need and equips students to comprehend marketing in a manner relevant to the Indian setting. The book is replete with examples and real-life cases of decision-making from real life, ranging from big corporates to small businesses.


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Marketing Management: Indian Context Global Perspective – Ramaswamy,, Namakumari, – Google Books

To learn more about Amazon Sponsored Products, click here. Can I get a nzmakumari Her specialisations include marketing planning, marketing research and marketing communications.

You can view this on the NLA website. A Good book equivalent to Kotler.

9781259026416 – Marketing Management, 5Ed by Ramaswamy

It is an internet savvy book which contains information regarding developments in communication and distribution, based on internet technology. Are the existing texts on marketing management contextually sufficient for Indian students?

To learn more about Copies Direct watch this short online video. Kindly provide day time phone number in order to ensure smooth delivery. More tools Find sellers with multiple copies Add to want list. Stars are assigned as follows:. Tracks every transition and change Marketing is changing.

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She is also actively engaged in markdting training. Please feel free to contact us for any queries. There was a problem filtering reviews narketing now. Advanced Book Search Browse by Subject. BookbaseIndia Seller rating: In some instances, the international textbooks may have different exercises at the end of the chapters. With thoroughly recast chapters and endowed with an innovative approach, layout, and features, this is a fresh and valuable text book on the subject.

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Sponsored Products are advertisements for products sold by merchants on Amazon. Buy the selected items together This item: The first part discusses the need of recalibration in marketing and contains topics like Marketing Needs Recalibration and Fundamentals and Value Philosophy of Marketing.

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Indian Context Global Perspective. Ships from and sold by star books trivandrum. Get to Know Us. The whole book is divided into eight parts. The last part will tell you about the marketing of services and rural marketing. Request this item to view in the Library’s reading rooms using your library card. Share your thoughts with other customers.