The Business of. Design Balancing Creativity and Profitability. Keith Granet Foreword by M. Arthur Gensler Jr. Princeton Arch i t e c t u ra l P re ss, N e w York . The Business of Design: Balancing Creativity and Profitability collects the knowledge Keith Granet has gathered during his thirty years of experience guiding. 24 Aug For thirty years, consultant Keith Granet has enjoyed helping design professionals turn their passion into profit. In his new book, The Business.

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Balancing Creativity and ProfitabilityGranet debunks the myth that business sense and creative talent are mutually exclusive. Lastly, I think the interviews with some of the popular architects add great insight.

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You will be referring to it often. How Inclusion Shapes Design Simplicity: Design schools should have this book on their required reading list So how do the best workplaces do it? Granet has become to decorators what Swifty Lazar was to screenwriters and starlets.

This book is a must-read for every designer. The Manual For Marketing You But keeping your business afloat requires financial savvy. I do expected more information but at the price of this book, it’ll suffice! Amazon Advertising Find, attract, and engage customers.


grznet Share your thoughts with other customers. Inspired by Granet’s own course on running a successful design practice as well as his experience guiding over four hundred design firms, The Business of Design is organized into six clear chapters interwoven with stories, the author’s own experiences and life lessons.

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To learn more about Amazon Sponsored Products, click here. Get fast, free shipping with Amazon Prime. Get to Know Us. Ships from and sold by Amazon. I’ve made this mandatory reading for everyone at Thom Filicia Incorporated! For thirty ddesign, consultant Keith Granet has enjoyed helping design professionals turn their passion into profit.

Interviews with five eminently successful designers including Interior Design Hall of Fame members Michael Graves, Victoria Hagan, and Richard Meier join the nuts-and-bolts information. Concise, clearly written, this granst NO textbook boilerplate. I have my own design firm in Chile and granst entire book is applicable to our office.

This book is useful and informative. East Dane Designer Men’s Fashion. Read more Read less. Page 1 1 Start over Page 1 1. It serves my team and me as a business refresher! Explore the Home Gift Guide.

The Business of Design

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When you click on a Sponsored Product ad, you will be taken to an Amazon detail page where you can learn more about the product and purchase it. It’s filled with invaluable information that granett all aspects of this often complicated and challenging business. Learn more about Amazon Prime. Top Reviews Most recent Top Reviews. There’s a problem loading this menu right now.


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The Business of Design by Keith Granet

Love it, would buy it again, it is required reading for my assistants and interns. It should be compulsory for anyone who wants to run their business in a professional manner to buy this book.

It’s also designed with designers in mind, so aesthetically it looks and feels nice which, for me, makes it easier to take in the business-info. Read reviews that mention design firm great book easy to read business of design book is great architectural designers keith interior practical architect practice professional starting useful. The Interior Design Business Handbook: I guess I just wanted to learn more.

See all 32 reviews. Spoiler alert – think ‘managers’! I wish I had this book earlier in life!!!